Making the most of granular analysis and you may effective understanding

Making the most of granular analysis and you may effective understanding


New matchmaking app marketplace is worthwhile and you can highly competitive. Depending users contend with start-ups to reduce through the music and you may capture the attention from individuals selecting love. Because of so many individuals looking at tech to generally meet its next mate, delivering a knowledgeable sense is vital.

Performing inside 45 dialects around the 190 countries, Badoo have more 450 mil pages. Between the two, they make an incredible a dozen mil swipes just about every day. This provides an indication of the size of information being handled as well as the problem of getting greater that have large analysis.


In his part, it is Petr’s obligation making sure that Solange along with her Increases people have the best level of data and work out smarter behavior.

Petr brings their respected investigation out-of AppsFlyer to your Badoo’s individual BI system. After around, he works with Solange understand her dashboard and you will visualization criteria.

This gives him new detail the guy should combine data supply and present they within the an obvious and you can available way. It would not be you are able to without research a maximum of detailed peak you can easily.

“It is very important provide research from inside the on the lowest granular level due to the fact we need to mix seller investigation, purchases analysis with our inner metrics. it ensures that whether your logical requirements throughout the increases cluster alter, we do have the capacity to easily adjust once we feel the raw investigation to construct out of.” – Petr Yurin


Every day Solange along with her party use their AppsFlyer dashboards to help you display screen the fresh show away from tips of the media resource. To be able to exercise-right down to a highly granular height means they could changes venture membership in the actual-date.

And you will, if methods aren’t performing well or if media supply look in any way skeptical, they may be able immediately freeze brand new venture.

And you can, when Solange should wade better she will be able to availability Badoo’s BI platform to locate what she demands. Badoo spends AppsFlyer’s Data Locker substitute for populate the BI program with the brutal analysis.


“We get conclusion predicated on study each day. I then allocate campaign spend and you may optimise tricks in line with the research that the audience is deciding on. It is therefore important for all of us getting direct and valid investigation during the real-day. Instance, we can today find out if you to resource country otherwise venture was undertaking a lot better than the other, meaning that I could easily step people finances changes.” – Solange Baki

As the Manager away from Proper Profile, it is Richard Earnshaw’s character so Petr and Solange get the assistance they want.

“I email Richard whenever I’ve a concern. If i notice that there was an unusual rate of conversion otherwise CTR otherwise one skeptical pastime, I recently request his opinion. He looks into it for me, to help myself away and you will express his knowledge.” – Solange Baki

Might will still be inspired with what their study and you may consumers tell them. From inside the COVID-19 drama, their study displayed a critical rise in Gen-Z users because they turned to technical during lockdown. Solange along with her team will continue to display that it pattern and you will adjust their agreements as required.

And you may, together with her, Solange and you can Petr will appear to make use of a comparable analysis discipline to Bumble, one of Badoo’s sister names.

“I favor the reality that AppsFlyer allows me to feature with people circle that we must attempt. Being incorporated that have AppsFlyer has-been my no. 1 requirement for one companion. I absolutely appreciate that I am able to say, ‘Ok, what’s the technique for which spouse?’ They’ll optimize toward storage. Following these are all of the occurrences that i must display with them.’ With just one click the audience is working.” – Solange Baki